Cpa Using Cpm Calculator

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Posted by Dinesh on

This calculator calculates the cpa using cpm, ctr, conversion rate values.

Cpa Using Cpm Calculation

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Formula:

CPA = (CPM / 1000) / ((CTR / 100) x (Conversion Rate / 100))

Where,
CPA = Cost Per Acquisition
CPM = Cost per Thousand Impressions
CTR = Click Through Rate
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