CPA Using CPM Formula
Equation for calculate cpa using cpm is,
CPA = (CPM / 1000) / ((CTR / 100) x (Conversion Rate / 100))
Where,CPA = Cost Per Acquisition
CPM = Cost per Thousand Impressions
CTR = Click Through Rate
Equation for calculate cpa using cpm is,
CPA = (CPM / 1000) / ((CTR / 100) x (Conversion Rate / 100))
Where,